List building and list management can be an arduous task for email marketers. JWM Business Services’ Way Cool Email offers an advanced system which includes features that automate the process. Way Cool Email’s subscription form helps you grow email lists while collecting almost any visitor data that you deem important. Our subscription form is fully customizable and easily embedded in your website.

Due to the flexibility of our subscription form, you can easily add multiple lists. You could even segment lists by customer’s interests. You can define, collect and store contact attributes and merge these into outgoing emails, making your campaign even more targeted and personalized.

Create and customize email newsletters for your email marketing campaigns. Upload and manage your images. Choose from hundreds of free templates. Create your newsletters your way:
- Create your own template with our drag-and-drop editor
- Choose a free template and modify it in minutes
- Import your newsletter from Dreamweaver (zip HTML and images) or Word

Upload a web page and send it as your newsletter

WayCoolEmail campaign reports deliver accurate email statistics, as well as graphs, for each of your e-marketing efforts. You can access a high-level graphic view of your email campaign results, and you have the ability to obtain the specifics of each report – right down to the individual recipient and how they reacted to a given campaign.

Easily keep track of open, click-through, bounces and unsubscribe rates. We offer one of the most advanced reports and tracking systems in our industry. Our reports allow you to refine and tailor your future campaigns, so you can improve future delivery and click through rates of follow-up campaigns. Any query made on a report can be saved as a new list for a new targeted send.

Because WayCoolEmail is a hosted solution, you can access your data and manage your campaigns from anywhere, with nothing more than an internet connection.

Additional features of WayCoolEmail include autoresponders and triggered emails. These features allow you to plan the schedule of your campaigns, so they are sent at the optimal time for your business. Your subscribers can be placed into segmented lists, allowing you to send automated, highly targeted campaigns. You can also easily import email addresses from your webmail such as Gmail, AOL and Hotmail in one sweep.

You may be an experienced email marketer or a leader in the marketing world, but it is possible you need something to inspire you to reach beyond the usual core email marketing features.

At WayCoolEmail we have a plethora of sophisticated tools to help you measure your email campaigns and gain intelligence from your data. We offer Google Analytics, as well as other integrations, such as A/B split test campaigns and external data source linking, just to name a few.