Marketing Implementation

  • Simply put, Marketing Implementation is the process that puts your marketing plan in motion.

    You may have a great logo, a nice design for a website and a marketing plan to reach your target audience through email, the web and direct mail, but your ideas and designs need to be implemented or “put in motion” in order for you to be successful. That’s where JWM Business Services comes in.

    JWM Business Services works directly with clients and agencies to put your plans into motion. We have three business units: JWM Direct, Kinetic Web Solutions and Way Cool Email – all services under a single roof.

    Our mail, print, web and email capabilities allow us to implement any and/or all of your marketing plans. We can even handle your data as it relates to a future project.

    Direct Mail →
  • – Define your goal
    - Obtain a targeted list
    - Define your message
    - Impact your audience
    - Track your results
    There is a misconception that Direct Mail advertising is dying due to the rapid growth of e-Marketing and social media. It is true that electronic media has offered businesses an additional way to reach the masses in a fairly economical way, but direct mail is still the most tried and true method of marketing in regards to how people prefer to be contacted. The truth is that all companies need to have a full tool kit and Direct Mail is one tool in that kit.Direct mail provides that first block in the foundation toward building a relationship with your customer. It is also the most targeted, personal and least intrusive method available.

    You can take a tour of how we approach Direct Mail or visit the website of our Direct Mail Business Unit, JWM Direct.

    Overview ←Lists →
  • – Resident lists
    - Consumer lists
    - Business lists
    - Specialty lists
    - Responder lists
    Lists are an important component of marketing. Being a list broker is an integral part of our Marketing Implementation Services. As offered by our JWM Direct Business Unit, we have been in the list brokering business for over 10 years.With a multitude of companies promoting direct mail lists, it can be difficult to weed out the right list provider for you. We help to insure that you are getting the best return on your investment. You need to secure the type of list that targets your best prospects, only then will you see success in your direct mail campaign and our success is tied directly to yours.

    For more detailed information about our list services, take the list tour.

    Direct Mail ←Variable Data →
  • – Flexibility
    - Personalized data
    - Complex ‘versioning’
    - Specialty lists
    - Integrate your DB
    Variable printing is a more flexible way to print information that involves changing items such as text, graphics and images from one printed piece to the next piece without having to stop the printing process to make those changes.There are many different aspects of variable printing. Changing just the salutation or name on each letter or piece is a basic form of variable printing. This adds a personal touch to your standardized message.

    Some of the more complex uses for variable printing uses ‘versioning’, where there may be differing amounts of customization for different markets, with text and images changing for groups of addresses based upon which segment of the market is being addressed. For example, the insurance industry needs to send information to their policy holders. They have car, homeowner, life, and health insurance policy holders. Here they can address each segment of policy owners by providing different information to each group.

    For more detailed information about our list services, take the variable data tour.

    Lists ←Web Services →
  • – Complete website design
    - CMS
    - Web applications
    - e-Commerce sites
    - Web database integration
    Websites have become an integral part of any marketing mix. Some companies depend entirely on the web to push sales; others build stand-alone sites to support a specific marketing push. Are you re-branding yourself? Trying to drive a particular demographic to a new page for ease of tracking? Do you want to sell products through a web store? Are you a not-for-profit organization looking to get the word out? Are you an agency that wants to use an experienced and talented company with experience in integrating the web as part of an overall campaign?

    Whatever the case JWM Business Services can help build and implement your site. For many customers we implement sites as part of a larger plan. Our web business unit, Kinetic Web Solutions, is a full-service web development and hosting organization.

    Learn more by taking our Web Services tour, or visit the Kinetic Web Solutions website.

    Variable Data ←